Senior Product, Growth & Innovation Executive
26 years building category-leading B2B SaaS and enterprise software, and the commercial systems that scale them.
What I Do
Most product executives build what the market asks for. I identify what the market will reward — and build that. The difference shows up in the numbers.
I operate at the intersection of market strategy, product leadership, and organizational execution. I am not a feature-shipping executive. I read where a market is moving, build the product that captures it, and drive the commercial outcome — while building the team and operating architecture to sustain it.
Approach
i.
Market Strategy
Most product decisions are made from the inside out. I start from the outside: where is the market going, what customers actually need to accomplish, where competitors are structurally exposed.
17% → 52% → 97% share
ARR 8× in 18 months
ii.
Operating Model
Scaling a portfolio requires scaling the organization that builds it. I design operating systems — anchored in Lean Software Development and Kaizen — that let companies move faster without breaking.
−80% defects
+400% engineering velocity
Quarterly releases on time and full scope
ARR 15× in 5 years
iii.
Technical Depth
I am not a hand-off executive. I think at the systems and architecture level — and in an era of AI product creation, that matters more than ever.
Hands-on agentic AI
Multi-model systems
Sharpening between strategy seats
iv.
Coaching
My job isn't to direct. It's to coach. I help people become the best in their fields and grow into leaders the company can scale around. The output is what real culture does for a business: extreme candor, high engagement, and leaders who keep working with me across companies.
High engagement
500+ hires · <1% attrition
Key leaders followed me across companies
Every former direct report would work with me again
The Evidence
The pattern repeats. Enter complexity. Find the real leverage point. Build toward it. Drive measurable acceleration.
17%→52%→97%
// 9 months to 52%. 16 months to 97%. Market share captured at a growth-stage B2B SaaS. ARR grew 8× in the same window.
$2 → $29M ARR
Portfolio ARR growth. 2 to 12 products. 5 years. 15× growth.
$6 → $90M NRR
Portfolio annual TCV growth. 6 years. 15× growth.
>$850M
Combined acquisition-exit value across two of the last four companies. When product strategy and commercial strategy run together, enterprise value follows.
−80% / +400%
Defects down, engineering velocity up, all releases on time at full scope. While the portfolio was scaling 2 → 12 products and ARR was scaling 15×.
24M users
25K TPS
Coca-Cola global backend — every Coca-Cola website worldwide. 20+ hours/day, 365 days/year. Plus the rest of FICO's SaaS portfolio: banking real-time fraud, healthcare fraud detection, 40M-user consumer app.
Trusted to Build For
Products I've built have served —
NASA · U.S. Department of Defense · Department of Veterans Affairs · Boeing · Bank of America · JP Morgan Chase (enterprise-wide) · Kaiser Permanente (enterprise-wide) · HCA Healthcare · Trinity Health (enterprise-wide) · GE Healthcare (enterprise-wide) · Walmart · Apple Computer · Coca-Cola (world-wide) · Ford · Toyota · GE · Siemens · SAP · Motorola · Verizon · AT&T Wireless · and others
Career
Established cybersecurity company launching new category-defining AI product
Recruited to re-architect the platform for maturity and enterprise scale and lead AI initiatives. Hands-on architecture and engineering of a multi-model agentic AI capability across the IAM and governance automation portfolio — creating an entirely new product category. Lead and mentor a team of AI architects; serve as the primary leadership coach for the engineering organization.
PE-backed SaaS · Turnaround mandate
Recruited directly by the chairman of the PE firm to lead a time-bound operational and strategic turnaround of a newly acquired SaaS business. Drove operational efficiency and sales revenue growth across a 20-year-old POS marketing fulfillment and analytics company.
Growth-stage SaaS · Reported directly to the CEO
Owned company-wide product and market strategy and innovation. Designed the strategic transformation that drove market share 17% → 52% in 9 months → 97% within 16 months with 8x ARR growth. Primary decision-maker for product priorities, roadmap sequencing, and market-facing strategy during rapid scaling. Led engineering in addition to product and strategy during the first 12 months.
Growth to enterprise · Recruited by the CEO
Built Product Management, Product Strategy, UX, Market Research, Enablement, and Sales Engineering functions from scratch. Expanded a 2-product business into a 12-product enterprise portfolio. ARR scaled 15× growth over five years. Owned company-wide process leadership as Kaizen / LEAN / Empowered Product Teams owner; implemented practices that delivered −80% defects, +400% engineering velocity, and on-time release at full scope — all while the portfolio was scaling, not after it had stabilized.
Enterprise DDI hardware & virtual appliances · 6 years
Founded and built the global Sales Engineering function. Subsequently led Engineering R&D. Hardware and virtual appliance revenue scaled 15× during the six-year tenure — non-ARR revenue model.
Employers: Boeing, FICO, Quest Software · Founder ×2
Earlier career across aerospace, fintech, analytics, network technology, and big data. Roles spanned Founder (×2), GM, Director of Product & UX, Director of Engineering, and Architect.
About
I'm a senior product and growth executive with 26 years of experience building category-leading B2B SaaS and enterprise software — and the commercial and organizational systems that scale them.
I have a documented pattern of entering complex, high-stakes mandates and driving measurable acceleration. Two of my last four companies have had successful acquisition exits with combined transaction value exceeding $850M. The mechanism is consistent: read the market carefully, identify the real leverage point, build the product that captures it, and create the organizational velocity to sustain it.
I operate at CPO scope — strategy, roadmap, team-building, market positioning, and commercial execution. I'm a market and product strategist first; innovation and growth are the through-line. I bring architectural depth in AI product creation that most product executives cannot match, and I'm currently spending hands-on time in agentic AI architecture and multi-model systems.
I have been recruited directly by CEOs, CTOs, and the chairman of a PE firm into roles where product strategy and commercial strategy needed to move together — and where the leader accountable for one needed to be credible across both.
Coaching is the discipline I'm most known for. I help people become the best in their fields and grow into leaders the company can scale around. Across more than 500 hires and multiple companies, attrition has stayed under 1% and engagement has stayed high. Several key leaders have followed me from one company to the next — the kind of vote that only happens when the work was real.
Outside of work, I mentor founders through the Alchemist Accelerator and have been an advisor to founders and early-stage companies since 2000.
Based in Seneca, SC.
Let's Talk
Strongest fit: growth-stage SaaS, PE-backed environments, AI-first product strategy, and companies where product leadership and commercial leadership must be unified.
If you're building something that requires this kind of leadership, I'd like to hear about it.
Connect on LinkedIn